About

Moniker Designs is a small freelance business started by seasoned graphic designer, Monica Greenwood. After more than a decade working as an in-house designer, I now focus my energy on my own clients and making their business dreams become a reality.

About Monica Greenwood

I graduated from Saint Anselm College with a BA in Fine Arts. My liberal arts education allowed me to explore various artistic mediums including illustration, ceramics, printmaking, and digital art. My creativity flourished in the digital realm of art. I excel at laying out text and strategically placing complementary images in publications such as brochures, postcards, event programs, flyers, and web design.

The most important thing to me is that my clients are pleased with a piece. I believe that my success as a designer comes directly from the success of my clients. Truly providing my clients with this success can only happen by giving them what they want and supplying quality work from conception to production. I work with you to make your vision come alive. This working method makes designing fun and challenging for me and leaves you completely satisfied.

Freelance projects allow me to do the things I love while still being able to spend time with my family, play video games, and watch documentaries. I also volunteer my design services for the Page Animal Adoption Agency. I also enjoy designing invitations, stickers, Christmas cards, business cards, and posters for friends and family.

Resume

Skills

  • Creative Direction & Design
    Creative Direction • Brand Development & Visual Identity • Campaign Development • Print & Digital Design • Marketing Collateral • Editorial & Publication Design • Sales & Event Materials • Environmental & Large-Format Graphics • Packaging & Product Materials
  • Marketing & Communications
    Integrated Marketing • Content Development • Email Marketing • Social Media • Web Content • Trade Show Marketing • Sales Enablement • Project Management • Vendor Management • Executive & Stakeholder Collaboration
  • Digital & Creative Production
    Website Design & Management • WordPress • HTML/CSS • Photography • Photo Editing • Video Production & Editing • Digital Advertising • Web Analytics • CRM
  • Design & Marketing Software
    Adobe Illustrator • Adobe InDesign • Adobe Photoshop • Adobe Acrobat • Canva • WordPress • HubSpot • Zoho CRM • Google Analytics • Google Ads • Mailchimp • Constant Contact • Meta Business Suite
  • Productivity & Project Management
    Microsoft PowerPoint • Microsoft Word • Microsoft Excel • Google Workspace • Slack • Hive

Experience

LaBelle Winery, Haverhill, Massachusetts 10/2023 – present
Graphic Designer

  • Serve as the sole designer on a five-person marketing team, providing creative support across two winery properties encompassing restaurants, tasting rooms, event spaces, a market, golf, and mini golf.
  • Manage approximately 10–15 projects per month from concept through design, proofing, vendor coordination, production, and delivery, working directly with executives and owners.
  • Design and maintain eight recurring restaurant menus across two locations, including brunch, lunch, dinner, and children’s menus.
  • Create marketing and sales materials supporting an 88-SKU product portfolio spanning 37 wines and 51 Winemaker’s Kitchen products.
  • Conceptualize, design, and produce three annual 8–20-page event lookbooks for weddings, social events, and corporate events; developed from scratch and adopted as standard sales tools used to showcase venues, offerings, and event packages.
  • Develop branded badges for weekly restaurant specials to strengthen brand recognition and increase customer engagement.
  • Create approximately 60 unique pieces for LaBelle Lights, including sponsor signage, menus, coupons, advertisements, posters, and directional signage.
  • Manage creative production within an approximately $100K annual marketing budget spanning print, digital, advertising, publications, and other promotional channels, coordinating vendors and production costs to meet campaign and business objectives.

Spectral Evolution, Haverhill, Massachusetts 5/2019 – 7/2022
Technical Marketing Specialist

  • Led a comprehensive website redesign and developed website, product, and marketing content to strengthen the company’s digital presence and brand consistency.
  • Redesigned print marketing materials and established branding guidelines to create a cohesive visual identity across digital, print, trade show, and sales materials.
  • Designed three trade show booths for different product lines and coordinated trade show scheduling and related marketing activities.
  • Developed targeted email campaigns and managed social media content to support brand awareness and audience engagement.
  • Analyzed web and marketing analytics and managed lead and sales tracking through Zoho CRM.
  • Produced photography and video content for products, field activities, and digital marketing.

Jewell Instruments, Manchester, New Hampshire 12/2019 – 5/2021
Marketing and Communications Specialist

  • Designed, managed, and maintained two WordPress websites, including an e-commerce site, overseeing product content, visual presentation, and ongoing updates.
  • Developed advertising, blog, website, and product content for technical audiences and created content calendars to support marketing initiatives.
  • Designed technical data sheets, sales collateral, and branded presentations for internal and external audiences.
  • Created and managed email campaigns and repurposed marketing content across social media and other digital channels.
  • Managed leads and customer contacts through HubSpot and analyzed and presented website and digital marketing performance.
  • Managed virtual trade show booths and online advertising while producing product photography and video content.

Spraying Systems Co., Merrimack, New Hampshire 5/2014 – 11-2019
Marketing Specialist

  • Updated and maintained two company websites using HTML and CSS, managing product information and digital content.
  • Designed email campaigns, product brochures, case studies, and other print and digital marketing collateral.
  • Wrote advertising copy, blog posts, and website content, translating technical information into clear customer-focused messaging.
  • Produced product photography and video content for print, web, and trade show applications.
  • Analyzed Google Analytics and managed Google AdWords campaigns while coordinating trade show graphics and promotional materials.

NH Humanities, Concord, New Hampshire 2/2013 – 9/2013
Marketing Assistant

  • Collaborated with the Marketing Director to design advertising materials, event invitations, and promotional collateral using Adobe Creative Suite.
  • Managed proofing and coordinated with professional printers while writing and designing content for the organization’s monthly event calendar.

Deluxe Corporation, Groton, Massachusetts 10/2011 – 10/2012
Website Coordinator

  • Managed design projects for up to 50 small-business clients nationwide, developing custom Facebook welcome pages and guiding clients through the design and approval process.
  • Educated clients on social media best practices and performed minor HTML and CSS updates to support web projects.

Saint Anselm College, Communications & Marketing Office, Manchester, New Hampshire 1/2011 – 8/2011
Graphic Design Assistant

  • Collaborated with faculty and staff across multiple departments to develop advertising and promotional materials.
  • Managed proofing and coordinated with professional printers to ensure accurate, high-quality finished materials.